Blog Posts
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8 Costly Traps to Avoid When Using Marketing Automation Tools
Marketing Automation is only as effective as the teams handling it. So take the time to ask yourself if you’re using the tools to its fullest potential.
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What to Look for in an Email Marketing Tool to Ensure Campaign Success
Emails are an efficient tool for delivering your brand message. Here's what to look for in an email marketing tool to ensure your campaign success.
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How to Build & Improve Your Organic Traffic for Better Website Ranking
Your website relies on traffic. But it's not always easy to get visitors. So here are actionable tips on how to build and improve your organic traffic.
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How Malaysian Businesses Can Still Win Customers During a Recession
Understanding what the recession can do to your business is certainly helpful. Let’s explore how Malaysian business can still win customers in a recession.
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How to Motivate & Guide Your Sales Team to Achieve Greater Heights
A motivated and enthusiastic sales team will bring results to your KPI. Let's explore how you can manage and guide your sales team to perform better.
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6 Social Media Management Tips for Better Campaign Performance
Social media management is the organisation and coordination of planning, executing and monitoring multiple social media platforms. Find out more here.
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5 SEO Tools to Ramp Up Your Website Metrics & Performance
There are a lot of tools to help you monitor SEO performance online. Read more on the 5 SEO Tools to Ramp Up Your Website Metrics and Performances.
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5 Innovative Email Marketing Content by Malaysian Brands
Make your emails stand out using these inspirations for content and design. Read more on the 5 innovative email marketing content by Malaysian brands.
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5 Actionable B2B Sales Tactics to Close More Deals!
Closing deals are getting tougher these days. Launchpad Marketing shares with you a brief blog about 5 Actionable B2B Sales Tactics To Close More Deals.
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7 Impactful Tips to Rock Your Next Virtual B2B Sales Pitch
For professional salespeople trying to close deals, it can be a challenge to pitch virtually, especially for B2B. Try these tips to rock it better virtual!
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6 Types of Content Marketing to Nurture Your Inbound Approach
Your content must reach the target audience in a way that fits into the context of what they want. Here's how you can mix up your content marketing!
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7 Vital Email Marketing Metrics to Monitor for Performance
These email marketing metrics help you track, measure, and plan out the next action to nurture contacts. Emails are an great tool for inbound efforts!
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5 Best Practices for a Successful LinkedIn Social Media Marketing
Let's look at some best practices to increase the chances for your LinkedIn social media marketing's success. LinkedIn is a useful platform for B2B.
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How to Kickstart an Instagram Account from Zero Followers?
Instagram is a valuable platform for many new businesses. With these simple steps, you can be prepared to launch your own Instagram business account.
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5 Tips to Convert Your Social Media Followers to Action!
Conversion measures how many viewers or followers are turned into leads. You could achieve better campaign results by looking at this valuable metric.
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7 Must-Have Social Media Tools to Quadruple Your Marketing Metrics
Social media tools come in a variety of types and functions, and the one you need is determined by your social media objectives and preferences. Read more!
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Instagram Post vs Story: Which is Better for Social Media Marketing?
Balancing between Instagram Post and Stories to grow your social media presence and better engage with your audience is key as smart marketers. Read more!
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5 Key Traits of a Successful SaaS Sales Representative
Whether you’ve just started in the industry or have experience, everyone can improve on their selling skills. Here are the ways to be a good in SaaS sales
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6 Brilliant Ways to Sell Software-as-a-Service (SaaS) Better
Selling SaaS is different than selling regular products. It requires an understanding of the target buyer, strategising for the right moment and more.
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6 Critical Hacks to Increase Sales in a Tough Economy
How would a business stays afloat amidst reduced spending? Smart businesses have a plan for when the recession hits. They adopt a novel sales strategy.
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5 Ways How HubSpot Amplifies Inbound Marketing for Your Business
Software and automation helps you maximize your inbound strategy. We reveal the benefits of HubSpot Marketing Hub and how it'll get you positive results.
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Why Do Malaysian Businesses Need Inbound Marketing More Than Ever?
Inbound marketing sets you up for success. It brings short-term and long-term benefits, start with inbound today and see the results for yourself!
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5 Inbound Marketing Myths That Are Harming Your Business
Inbound marketing is still a novel concept for most marketers. With new methods come misconceptions and myths. So which ones are harming your business?
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How to Plan for Inbound Marketing Strategy in 6 Basic Step
How to get started on inbound marketing? 6 Basic Steps to meet consumers where they are as they shift away from traditional marketing.
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7 Amazing Ways How Inbound Marketing Can Benefit Online Business
Find out how inbound marketing benefits and helps scale your online business through increased brand awareness.
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5 Signs That You Need Inbound Marketing for E-Commerce Website
Whether it's low sales or lack of engagement for your e-commerce business, inbound marketing can help boost those numbers up!
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Why Should You Hire an Inbound Marketing Agency?
Are you wondering whether you should hire an agency to help you in your inbound marketing efforts? Here are reasons to kill your doubts!
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Sales Enablement for SaaS: The Complete Guide to Inbound Sales
Rake in more sales through sales enablement tactics for your SaaS with our complete guide to inbound sales, featuring Hubspot Sales Hub.
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HubSpot 2021 Partner Advisory Council
We are proud to be a member of HubSpot's 2021 Partner Advisory Council, representing Malaysia in the South-East Asia region!
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Microsoft Dynamics vs HubSpot: Which Sales Software Works for You?
Microsoft Dynamics 365 vs HubSpot: Which software suits your organization? An in-depth comparison of two of the best sales enablement software out there.
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5 Helpful E-Commerce Tips to Increase Sales for Small Businesses
As small businesses diversify into eCommerce, are you able to keep your business thriving? Here are 5 helpful e-Commerce tips for small businesses.
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E-Commerce Hacks! 10 Secret Tips to Get More Sales for Your Online Business
Want to get more sales for your online business? Here are the top e-Commerce hacks that will help fuel the growth of your online business.
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2021 Malaysia E-Commerce Trends, Facts and Figures [Infographic]
Here, you'll find the latest e-Commerce trends, facts and figures for 2021. It surely helps you to improve your e-Commerce efforts.
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Top 18 e-Commerce Marketing Tools Your Business Needs
To succeed in the e-Commerce industry, you need the right tools. Here are the top 18 e-Commerce marketing tools your business needs.
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7 Inspiring e-Commerce Success Stories from Malaysian Businesses
Check out there 7 e-Commerce Success Stories from Malaysian homegrown businesses that we think had made use of e-commerce to their best advantage!
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5 E-Commerce Strategies to Quadruple Your Sales This Year
To ensure your business takes off successfully, it is important to have well-thought-out e-commerce strategy. Wondering how to do that? Find out here.
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5 Dangerous e-Commerce Mistakes to Avoid for Malaysian Online Businesses
Which e-Commerce mistakes should online businesses avoid doing? Find out here.
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How e-Commerce Helps Launch Your Business to New Heights
What is e-commerce and why does it help you find new customers and bring in more sales? We cover what is it and when it might be something for you.
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Launchpad Marketing is now a HubSpot Platinum Solutions Partner
We are now a HubSpot Platinum Solutions Partner! Thank you to our amazing clients and partners who have trusted and joined us along this exciting journey.
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e-Commerce in 2021: What You Need to Know About Online Shopping This Year
The growth in the online sector is not slowing down anytime soon. Let's show you the top trends of e-commerce 2021 to boost your online shopping sales!
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11 Best Inbound Marketing Tools to Boost Your Business in 2021
What inbound marketing tools can help you boost your business? Here are 11 tools to help plan, execute, monitor, automate, monitor and more. Find out here!
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6 Inbound Marketing Success Stories That Bring Impact & Results
How do successful companies do their inbound? Here are 6 inbound marketing success stories to inspire you on how to plan for an impactful inbound campaign.
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Which is Better: SEO or PPC?
Should you choose SEO or PPC? If you haven’t made up your mind on which would be the better choice, how about the thought of marriage between the two?
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Should SEO Be Done In-House Or Outsourced?
Should you outsource an SEO expert from an agency? Or should you hire an in-house SEO employee?
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SEO Best Practices To Help You Rank In Google
5 SEO best practices to help you rank in Google and establish an authoritative, reliable digital presence.
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SEO Mistakes That You Must Avoid At All Times
Here are 4 SEO mistakes that you would want to avoid at all times. Stay up to date with SEO trends and updates to be on top of your SEO game.
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Inbound vs Outbound marketing - A Comparison [Infographic]
What is difference between inbound vs outbound marketing? Here are 13 points on the difference between inbound marketing and outbound marketing.
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What is Customer Relationship Management (CRM) & How Does It Work?
Ever heard of Customer Relationship Management or CRM? What is it actually and what does it do to your inbound marketing ventures? Find out in here!
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What Is Inbound Marketing: An Introduction
What is inbound marketing? Understand it with our thorough introduction, covering every stage, from Attract, Convert, Close to Delight.
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Build Effective Inbound Marketing Strategy With Email Marketing
Email marketing is a crucial part of the inbound marketing strategy - as it is still one of the most effective marketing channel as proven by data.
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What Is Content Marketing And How It Should Be Done
Steps to plan and execute your content marketing and strategy with an example you can relate to. Learn more about this article.
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How To Never Run Out Of Ideas - A Content Generation Guide
A comprehensive guide to consistently generating endless high-quality content ideas. Get your ideas flowing by the end of the article.
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Relationship between Inbound Methodology and Marketing
Learn in-depth how the inbound methodology relates closely to marketing.
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Is Inbound Marketing for Me?
Is inbound marketing for me? Inbound marketing helps you generate qualified leads for your business. Before you get started, consider these 5 questions.
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5 ways to build a strong brand with inbound marketing
If you want to build a strong brand with inbound marketing, you should consider implementing these five tips.
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We are HubSpot's 2019 Partner Advisory Council member
We're officially a member of HubSpot's 2019 Partner Advisory Council! We share fresh perspectives from SEA with Hubspot and act as a sounding board.
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Digital Marketers: Don't Ignore these Platforms!
Multi-channel marketing maximizes your lead generation efforts by showing up where your buyer is, so which platforms should you be using?
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5 Tricks to Optimize Forms to Increase Conversion Rates
5 tricks to optimize your forms and increase conversion rates from landing pages. Turn your visitors into leads effectively with these tips.
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5 Lead Nurturing Best Practices
Lead nurture builds an impactful brand. Use 5 best practices to convey so much value, your customers always choose you.
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Content mapping for different buyer personas
Content mapping is the process that plans and organizes your content library, aligned with each buyer persona and their stage in the Buyer's Journey.
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7 Steps You Need to Implement to Increase Conversion on Landing Pages
Landing pages are an important lead generation element, implement these tips to increase your conversion rates.
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Simply the Best Way to Organize your Business Contacts
There is a best way to organize your business contacts and we'll show you three tools to help you. Save time and precious resources today!
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7 Calls-to-action (CTA) Strategies that Convert
The 7 CTA best practices you need to persuade visitors they need your offer, be it on your website, landing page, ads, email or social media.
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4 Steps to Organizing Content like a Content Powerhouse
Pro content organization in 4 simple steps. Easily accessible content helps you avoid duplicate effort while creating coherent campaigns.
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Drive Website Traffic: 7 Tips to Create Irresistible Marketing Offers
7 tips on how to craft the most irresistible offers to drive more leads to your business. Convince your ideal customer to click and become a lead.
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The Inbound Flywheel - A Perpetual Customer Delight
The Inbound Flywheel dethroned traditional marketing and focuses on the customer. Learn how to use the flywheel to attract, engage, and delight them here.
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Never Fail Again With These 8 Powerful SEO Content Writing Secrets
8 future-proof secrets to stop SEO failure dead in its tracks. The most powerful tips and tricks for SEO content writing that will stand the test of time.
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What is SEO? A Comprehensive Answer
SEO gets your site onto Google's first page. This guide explains: Why you need SEO, How a Search Engine works, How to Do SEO, and the Type of Tools used.
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State of Inbound 2018 report
HubSpot has released a state of inbound report, where data were collected from 6,200 marketers & salespeople, asking them on what’s working and what’s not.
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The 5 basic marketing metrics for eCommerce
The 5 basic eCommerce marketing metrics used to determine the growth of your ecommerce business.
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The 3 Classic Stages of a Buying Process (a.k.a Buyer's Journey)
The buyer's journey is the process a buyer goes through to become aware of, evaluate and purchase a certain product or service. Read more about it here.
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4 Reasons Email Marketing is Important
4 reasons email marketing is important: It is subscriber specific, easily sharable, fast and effective result, and easy to measure.
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What is a Buyer Persona?
What is a buyer persona? How to create a buyer persona for your digital marketing campaigns? Find out the basics of this helpful framework in this article.
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5 reasons why live chat is impactful to your business
What if you implemented a less time-consuming but convenient method of communication with your customers? Live chat could be the answer to your problems.
