What is Customer Relationship Management (CRM) & How Does It Work?
Ever heard of Customer Relationship Management or CRM? What is it actually and what does it do to your inbound marketing ventures? Find out in here!
5 Lead Nurturing Best Practices
Lead nurture builds an impactful brand. Use 5 best practices to convey so much value, your customers always choose you.
Content mapping for different buyer personas
Content mapping is the process that plans and organizes your content library, aligned with each buyer persona and their stage in the Buyer's Journey.
The 3 Classic Stages of a Buying Process (a.k.a Buyer's Journey)
The buyer's journey is the process a buyer goes through to become aware of, evaluate and purchase a certain product or service. Read more about it here.
What is a Buyer Persona?
What is a buyer persona? How to create a buyer persona for your digital marketing campaigns? Find out the basics of this helpful framework in this article.