Blog Posts
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What is Customer Relationship Management (CRM) & How Does It Work?
Ever heard of Customer Relationship Management or CRM? What is it actually and what does it do to your inbound marketing ventures? Find out in here!
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5 Lead Nurturing Best Practices
Lead nurture builds an impactful brand. Use 5 best practices to convey so much value, your customers always choose you.
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Content mapping for different buyer personas
Content mapping is the process that plans and organizes your content library, aligned with each buyer persona and their stage in the Buyer's Journey.
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The 3 Classic Stages of a Buying Process (a.k.a Buyer's Journey)
The buyer's journey is the process a buyer goes through to become aware of, evaluate and purchase a certain product or service. Read more about it here.
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What is a Buyer Persona?
What is a buyer persona? How to create a buyer persona for your digital marketing campaigns? Find out the basics of this helpful framework in this article.
