Blog Posts
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Which is Better: SEO or PPC?
Should you choose SEO or PPC? If you haven’t made up your mind on which would be the better choice, how about the thought of marriage between the two?
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What Is Inbound Marketing: An Introduction
What is inbound marketing? Check out this well-explained introduction on inbound marketing with all its stages and steps, from Attract, Convert, Close to Delight.
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Build Effective Inbound Marketing Strategy With Email Marketing
Email marketing is a crucial part of the inbound marketing strategy - as it is still one of the most effective marketing channel as proven by data.
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What Is Content Marketing And How It Should Be Done
Steps to plan and execute your content marketing and strategy with an example you can relate to. Learn more about this article.
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How To Never Run Out Of Ideas - A Content Generation Guide
A comprehensive guide to consistently generating endless high-quality content ideas. Get your ideas flowing by the end of the article.
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Digital Marketers: Don't Ignore these Platforms!
Marketers must utilize many other channels in order to maximize their lead generation efforts. The objective is to make it easy for buyers to research, evaluate and purchase products in any way that is most appropriate for them.
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5 Tricks to Optimize Forms to Increase Conversion Rates
Forms are the key to a landing page. Without them, there is no way to “convert” a visitor into a lead. Optimize conversion rates by following these 5 tricks.
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5 Lead Nurturing Best Practices
How do Rolex and every big brand convey so much value to people that they're willing to buy slightly more expensive products? The answer is they nurtured a perception of themselves that allows them to do so. Here are 5 lead nurturing best practices to build yourself an impactful brand.
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7 Steps You Need to Implement to Increase Conversion on Landing Pages
Landing pages are one of the most important elements of lead generation and visitors are there for only one purpose: to complete the lead capture form. Make sure to implement these tips to increase your conversion rates.
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7 Calls-to-action (CTA) Strategies that Convert
If your calls-to-action (CTA) aren’t effective at capturing people’s attention and persuading them to the click, then it makes the offer useless. Here are 7 CTA best practices that you need to implement on your website, landing pages, ads, email and social media.
