MULTI-CHANNEL LEAD GENERATION

Your website isn’t a silo. Marketers must utilize many other channels in order to maximize their lead generation efforts. In this sense, a channel might be a retail store, a website, a social media platform, an email, or a text message. The objective is to make it easy for buyers to research, evaluate and purchase products in any way that is most appropriate for them. It’s all about having the right marketing mix.

In this last chapter, we will briefly cover a few channels that help businesses generate the most amount of leads.

OPTIMIZED FORMS

Forms are the key to a landing page. Without them, there is no way to “convert” a visitor into a lead. Forms come in handy when it’s time for people to sign-up, subscribe to your site or download an offer.

The following tips will uncover how to build great landing page forms.

Lead nurturing best practices are often overlooked.

Lead nurturing is the act of guiding a lead to becoming your customer. To nurture a lead is to build rapport with them and show them that you are in fact a company that they can trust and expect a gain when they become your customer. Lead nurturing is an integral part of inbound marketing.

LANDING PAGES THAT CONVERT

Landing pages are one of the most important elements of lead generation. In fact, according to MarketingSherpa’s research, landing pages are effective for 94% of B2B and B2C companies. The use of landing pages enables marketers to direct website visitors to targeted pages and capture leads at a much higher rate.

What’s great about landing pages is that they direct your visitors to one particular offer without the distractions of everything else on your website. Visitors are on a landing page for one and only purpose: to complete the lead capture form.

CALLS-TO-ACTION THAT ROCK

Calls-to-action (CTA) are the secret sauce to driving people to your offers. If your CTAs aren’t effective at capturing people’s attention and persuading them to the click, then it makes the offer useless.

CTAs can be used on product pages (non-landing pages), in display ads, email, social media, direct mail and pretty much anywhere you can market your offer.

But not all CTAs are created equal. In a world where every brand is fighting for consumers attention, it’s critical that prospects choose your offer over your competitors. In this guide, we’ll uncover tips to creating CTAs that rock.

 

 

“Leads are the metric that, as marketers, we rely on. Because leads mean money.”

KIPP BODNAR, HubSpot

Generating leads - both high in quantity and quality - is an inbound marketer's most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives?

There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning. In this guide, we will expose the top 32 techniques marketers should utilize to increase leads and revenue. These tactics have been tested over the past 7 years and have been used by Hubspot’s 8,000+ customers to generate more than 9.8 million leads last year.

Here comes the Inbound Flywheel, taking over the reigns from the long-standing marketing funnel. Why is this so important? Read till the end to find out.

Ever wondered how to execute SEO content writing that ranks high on Google every time? This article offers a framework to rank written content high on Google every time.

SEO stands for Search Engine Optimization. It is the steps taken to get found organically on a search engine. Ideally, you want to rank on the first result of the first page of the search engine.

In the world of digital marketing, inbound marketing has proven from time to time to be one of the best methods for lead generation and brand positioning for businesses.

Although outbound marketing strategies like buying email lists and ads still work to a certain extent but inbound marketing helps businesses to be more ‘human’ by focusing on customer’s interests.

Inbound is focused on the creation of quality content which is able to attract the right buyer personas towards your company or services. It also focuses on delivering contents where it is needed so that the targeted audience can be attracted to the business. By bringing high quality contents to life, customers would be more open to interact with the business.

The perk of this strategy is that your content stays on your website and it can reach the audience anytime, anywhere.