In one of our previous workshops, a participant raised a question if email marketing is relevant in today’s marketing approach.  Another question asked was if attempts of email marketing are destined for failure as many perceive email from service providers or businesses as spam.

Before we dive into ways to effective inbound strategy with email marketing, let’s first look into if email marketing strategy is at all fitting for you. This is to clear doubts that you have which are similar to our participants. We truly believe that acknowledging consumer patterns are important. What may work in US or Singapore, may not work locally. This is due to many factors such as internet literacy, internet usage proficiency, and marketing technology adoption rate.

We hear of content marketing more frequently now than we ever did before. No, it’s not new in the world of marketing but a rise in popularity is clearly observed, especially in the past 10 years. In Malaysia particularly, more and more businesses are paying attention and putting in increased intention into their content marketing efforts.

Do you ask yourself if your business requires content marketing? If energy and resources should be invested to create a content marketing strategy? If so, where do you even start?

Are you hitting a brick wall when it comes to generating new ideas? Well, you’re not alone as running dry is a dilemma for many content creators. Maybe you’re uninspired or maybe you’ve run out of topics to create content from. Whatever the reason may be, fret no more as we’ve compiled this guide on how to never run out of ideas.

MULTI-CHANNEL LEAD GENERATION

Your website isn’t a silo. Marketers must utilize many other channels in order to maximize their lead generation efforts. In this sense, a channel might be a retail store, a website, a social media platform, an email, or a text message. The objective is to make it easy for buyers to research, evaluate and purchase products in any way that is most appropriate for them. It’s all about having the right marketing mix.

In this last chapter, we will briefly cover a few channels that help businesses generate the most amount of leads.

OPTIMIZED FORMS

Forms are the key to a landing page. Without them, there is no way to “convert” a visitor into a lead. Forms come in handy when it’s time for people to sign-up, subscribe to your site or download an offer.

The following tips will uncover how to build great landing page forms.

Lead nurturing best practices are often overlooked.

Lead nurturing is the act of guiding a lead to becoming your customer. To nurture a lead is to build rapport with them and show them that you are in fact a company that they can trust and expect a gain when they become your customer. Lead nurturing is an integral part of inbound marketing.

LANDING PAGES THAT CONVERT

Landing pages are one of the most important elements of lead generation. In fact, according to MarketingSherpa’s research, landing pages are effective for 94% of B2B and B2C companies. The use of landing pages enables marketers to direct website visitors to targeted pages and capture leads at a much higher rate.

What’s great about landing pages is that they direct your visitors to one particular offer without the distractions of everything else on your website. Visitors are on a landing page for one and only purpose: to complete the lead capture form.

CALLS-TO-ACTION THAT ROCK

Calls-to-action (CTA) are the secret sauce to driving people to your offers. If your CTAs aren’t effective at capturing people’s attention and persuading them to the click, then it makes the offer useless.

CTAs can be used on product pages (non-landing pages), in display ads, email, social media, direct mail and pretty much anywhere you can market your offer.

But not all CTAs are created equal. In a world where every brand is fighting for consumers attention, it’s critical that prospects choose your offer over your competitors. In this guide, we’ll uncover tips to creating CTAs that rock.

 

 

“Leads are the metric that, as marketers, we rely on. Because leads mean money.”

KIPP BODNAR, HubSpot

Generating leads - both high in quantity and quality - is an inbound marketer's most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives?

There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning. In this guide, we will expose the top 32 techniques marketers should utilize to increase leads and revenue. These tactics have been tested over the past 7 years and have been used by Hubspot’s 8,000+ customers to generate more than 9.8 million leads last year.

Here comes the Inbound Flywheel, taking over the reigns from the long-standing marketing funnel. Why is this so important? Read till the end to find out.