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Digital Marketers: Don't Ignore these Platforms!

By Novelle Tham on 17 October 2018

Don't ignore these platforms

MULTI-CHANNEL LEAD GENERATION

Your website isn’t a silo. Marketers must utilize many other channels in order to maximize their lead generation efforts. In this sense, a channel might be a retail store, a website, a social media platform, an email, or a text message. The objective is to make it easy for buyers to research, evaluate and purchase products in any way that is most appropriate for them. It’s all about having the right marketing mix.

In this last chapter, we will briefly cover a few channels that help businesses generate the most amount of leads.

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Topics: Digital Marketing, Best Practices

5 Tricks to Optimize Forms to Increase Conversion Rates

By Novelle Tham on 10 October 2018

5 tricks to optimize forms

 

OPTIMIZED FORMS

 

Forms are the key to a landing page. Without them, there is no way to “convert” a visitor into a lead. Forms come in handy when it’s time for people to sign-up, subscribe to your site or download an offer.

The following tips will uncover how to build great landing page forms.

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Topics: Digital Marketing, Best Practices

5 Lead Nurturing Best Practices

By EuJin Kok on 08 October 2018

Nurture Like Rolex 5x Sales

Lead nurturing best practices are often overlooked.

Lead nurturing is the act of guiding a lead to becoming your customer. To nurture a lead is to build rapport with them and show them that you are in fact a company that they can trust and expect a gain when they become your customer. Lead nurturing is an integral part of inbound marketing.

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Topics: Inbound Marketing, Metrics, ecommerce, Buyer Persona, Digital Marketing, Best Practices, Email marketing, CRM, Hubspot

7 Steps You Need to Implement to Increase Conversion on Landing Pages

By Novelle Tham on 03 October 2018

7 steps to increase conversion

LANDING PAGES THAT CONVERT

Landing pages are one of the most important elements of lead generation. In fact, according to MarketingSherpa’s research, landing pages are effective for 94% of B2B and B2C companies. The use of landing pages enables marketers to direct website visitors to targeted pages and capture leads at a much higher rate.

What’s great about landing pages is that they direct your visitors to one particular offer without the distractions of everything else on your website. Visitors are on a landing page for one and only purpose: to complete the lead capture form.

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Topics: Digital Marketing, Best Practices

7 Calls-to-action (CTA) Strategies that Convert

By Novelle Tham on 26 September 2018

7 CTA strategies that convert

CALLS-TO-ACTION THAT ROCK

Calls-to-action (CTA) are the secret sauce to driving people to your offers. If your CTAs aren’t effective at capturing people’s attention and persuading them to the click, then it makes the offer useless.

CTAs can be used on product pages (non-landing pages), in display ads, email, social media, direct mail and pretty much anywhere you can market your offer.

But not all CTAs are created equal. In a world where every brand is fighting for consumers attention, it’s critical that prospects choose your offer over your competitors. In this guide, we’ll uncover tips to creating CTAs that rock.

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Topics: Digital Marketing, Best Practices

Drive Website Traffic: 7 Tips to Create Irresistible Marketing Offers

By Novelle Tham on 19 September 2018

7 tips to create marketing offers

 

 

“Leads are the metric that, as marketers, we rely on. Because leads mean money.”

KIPP BODNAR, HubSpot

Generating leads - both high in quantity and quality - is an inbound marketer's most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives?

There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning. In this guide, we will expose the top 32 techniques marketers should utilize to increase leads and revenue. These tactics have been tested over the past 7 years and have been used by Hubspot’s 8,000+ customers to generate more than 9.8 million leads last year.

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Topics: Digital Marketing, Best Practices

The Inbound Flywheel - A Perpetual Customer Delight

By EuJin Kok on 07 September 2018

Inbound Flywheel

Here comes the Inbound Flywheel, taking over the reigns from the long-standing marketing funnel. Why is this so important? Read till the end to find out.

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Topics: Inbound Marketing, Digital Marketing

Never Fail Again with these 8 Powerful SEO content writing Secrets

By EuJin Kok on 04 September 2018

8 Future Proof Powerful SEO Secrets thumbnail

Ever wondered how to execute SEO content writing that ranks high on Google every time? This article offers a framework to rank written content high on Google every time.

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Topics: Inbound Marketing, SEO, Digital Marketing

What is SEO? A Comprehensive Answer

By EuJin Kok on 30 August 2018

What is SEO thumbnail

SEO stands for Search Engine Optimization. It is the steps taken to get found organically on a search engine. Ideally, you want to rank on the first result of the first page of the search engine.

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Topics: Inbound Marketing, SEO, Digital Marketing

What is Inbound Marketing?

By Novelle Tham on 16 May 2018

OMHWPH1-01

 

In the world of digital marketing, inbound marketing has proven from time to time to be one of the best methods for lead generation and brand positioning for businesses.

Although outbound marketing strategies like buying email lists and ads still work to a certain extent but inbound marketing helps businesses to be more ‘human’ by focusing on customer’s interests.

Inbound is focused on the creation of quality content which is able to attract the right buyer personas towards your company or services. It also focuses on delivering contents where it is needed so that the targeted audience can be attracted to the business. By bringing high quality contents to life, customers would be more open to interact with the business.

The perk of this strategy is that your content stays on your website and it can reach the audience anytime, anywhere.

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Topics: Inbound Marketing, Digital Marketing

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