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5 Lead Nurturing Best Practices

By EuJin Kok on 08 October 2018

Nurture Like Rolex 5x Sales

Lead nurturing best practices are often overlooked.

Lead nurturing is the act of guiding a lead to becoming your customer. To nurture a lead is to build rapport with them and show them that you are in fact a company that they can trust and expect a gain when they become your customer. Lead nurturing is an integral part of inbound marketing.

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Topics: Inbound Marketing, Metrics, ecommerce, Buyer Persona, Digital Marketing, Best Practices, Email marketing, CRM, Hubspot

4 Reasons Email Marketing is Important

By Novelle Tham on 05 June 2018

email marketing

Research conducted by Statista discovered that there were 3.7 billion email users worldwide in 2017, a number set to grow to 4.3 billion by 2022.

Email marketing is a vibrant and personalised way to reach out to target subscribers and for this and other reasons, it is being used as a digital marketing strategy by many companies today. Email marketing, although wrongly considered as an outbound marketing strategy by many, is a beneficial component of inbound marketing for the following reasons:

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Topics: Email marketing

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