In one of our previous workshops, a participant raised a question if email marketing is relevant in today’s marketing approach. Another question asked was if attempts of email marketing are destined for failure as many perceive email from service providers or businesses as spam.
Before we dive into ways to effective inbound strategy with email marketing, let’s first look into if email marketing strategy is at all fitting for you. This is to clear doubts that you have which are similar to our participants. We truly believe that acknowledging consumer patterns are important. What may work in US or Singapore, may not work locally. This is due to many factors such as internet literacy, internet usage proficiency, and marketing technology adoption rate.