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Build Effective Inbound Marketing Strategy With Email Marketing

By Indraa Arasu on 13 January 2020

 

 

Screenshot 2020-01-02 at 11.10.05 AM

 

In one of our previous workshops, a participant raised a question if email marketing is relevant in today’s marketing approach.  Another question asked was if attempts of email marketing are destined for failure as many perceive email from service providers or businesses as spam.

 

Before we dive into ways to effective inbound strategy with email marketing, let’s first look into if email marketing strategy is at all fitting for you. This is to clear doubts that you have which are similar to our participants. We truly believe that acknowledging consumer patterns are important. What may work in US or Singapore, may not work locally. This is due to many factors such as internet literacy, internet usage proficiency, and marketing technology adoption rate.

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Topics: Inbound Marketing, Digital Marketing, Email Marketing

5 Lead Nurturing Best Practices

By EuJin Kok on 08 October 2018

Nurture Like Rolex 5x Sales

Lead nurturing best practices are often overlooked.

Lead nurturing is the act of guiding a lead to becoming your customer. To nurture a lead is to build rapport with them and show them that you are in fact a company that they can trust and expect a gain when they become your customer. Lead nurturing is an integral part of inbound marketing.

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Topics: Inbound Marketing, Metrics, E-Commerce, Buyer Persona, Digital Marketing, Best Practices, Email Marketing, CRM, HubSpot

4 Reasons Email Marketing is Important

By Novelle Tham on 05 June 2018

email marketing

Research conducted by Statista discovered that there were 3.7 billion email users worldwide in 2017, a number set to grow to 4.3 billion by 2022.

Email marketing is a vibrant and personalised way to reach out to target subscribers and for this and other reasons, it is being used as a digital marketing strategy by many companies today. Email marketing, although wrongly considered as an outbound marketing strategy by many, is a beneficial component of inbound marketing for the following reasons:

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Topics: Email Marketing

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