Inbound marketing is a great methodology to establish your business’ branding, generate qualified leads for your business, and to start a conversation with your audience and customers, among others.

Inbound marketing can be done by creating meaningful blog posts, infographics, and podcasts, establishing a strong social media page, search engine optimization and even by sending warm emails.

Before you embark into this form of marketing however, consider the following questions:

Laura Fitton, HubSpot’s Inbound Marketing Evangelist, describes inbound marketing as

the art of marketing to make people actually want to consume your promotional material. It is focused on gradually building a lasting relationship with your target audience or content consumers to nurture towards making a purchase.

The benefits of inbound marketing to business publicity, lead generation and customer retention make it a highly effective marketing strategy. When implemented properly, inbound marketing can raise a business’s status from “little known” to the “go-to resource” in their respective industry. 

If you want to build a strong brand with inbound marketing, you should consider implementing the following tips.

There are two fundamental marketing techniques that every business adopts in their operation: inbound marketing and outbound marketing.

Inbound marketing involves attracting and engaging new clients through quality content (e.g. blog posts), establishing a social media presence, using SEO to rank up the company website and more.

Outbound marketing on the other hand, is a more traditional form of marketing; methods range from television ads to company calls and cold emails are a part of outbound marketing.

Both of these techniques have its benefits and drawbacks. Read on to find out more:

Lead nurturing best practices are often overlooked.

Lead nurturing is the act of guiding a lead to becoming your customer. To nurture a lead is to build rapport with them and show them that you are in fact a company that they can trust and expect a gain when they become your customer. Lead nurturing is an integral part of inbound marketing.

Before you start generating out content to your buyer personas, you need to understand the Buyer’s Journey and match your contents to each stage of the journey.

If you are not mapping your content to each of your buyer personas, you are missing a critical element in successfully understanding, organizing, and presenting your marketing content to your buyer personas.

Content mapping is a process of planning and organizing a library of marketing and sales content according to each of your buyer’s personas and the stages that they are in in the Buyer’s Journey. 

While content creation has its time in the limelight, organizing content is pivotal to any content creation strategy.

In the marketing industry, customer relationship management (CRM) refers to the software used to manage interactions with customers in the past, present, or future.

Here comes the Inbound Flywheel, taking over the reigns from the long-standing marketing funnel. Why is this so important? Read till the end to find out.

Ever wondered how to execute SEO content writing that ranks high on Google every time? This article offers a framework to rank written content high on Google every time.

SEO stands for Search Engine Optimization. It is the steps taken to get found organically on a search engine. Ideally, you want to rank on the first result of the first page of the search engine.