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Is Inbound Marketing a Good Fit For Your Business?

By Novelle Tham on 21 May 2019

Launchpad Marketing - Inbound marketing fit

Inbound marketing is a great methodology to establish your business’ branding, generate qualified leads for your business, and to start a conversation with your audience and customers, among others.

Inbound marketing can be done by creating meaningful blog posts, infographics, and podcasts, establishing a strong social media page, search engine optimization and even by sending warm emails.

Before you embark into this form of marketing however, consider the following questions:

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Topics: Inbound Marketing

5 ways to build a strong brand with inbound marketing

By Novelle Tham on 13 May 2019

Launchpad tools for inbound marketing

Laura Fitton, HubSpot’s Inbound Marketing Evangelist, describes inbound marketing as

the art of marketing to make people actually want to consume your promotional material. It is focused on gradually building a lasting relationship with your target audience or content consumers to nurture towards making a purchase.

The benefits of inbound marketing to business publicity, lead generation and customer retention make it a highly effective marketing strategy. When implemented properly, inbound marketing can raise a business’s status from “little known” to the “go-to resource” in their respective industry. 

If you want to build a strong brand with inbound marketing, you should consider implementing the following tips.

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Topics: Inbound Marketing

[Infographic] Inbound vs Outbound marketing - a comparison

By Novelle Tham on 07 May 2019

Launchpad - inbound vs outbound infographic

 

There are two fundamental marketing techniques that every business adopts in their operation: inbound marketing and outbound marketing.

Inbound marketing involves attracting and engaging new clients through quality content (e.g. blog posts), establishing a social media presence, using SEO to rank up the company website and more.

Outbound marketing on the other hand, is a more traditional form of marketing; methods range from television ads to company calls and cold emails are a part of outbound marketing.

Both of these techniques have its benefits and drawbacks. Read on to find out more:

 

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Topics: Inbound Marketing

5 Lead Nurturing Best Practices

By EuJin Kok on 08 October 2018

Nurture Like Rolex 5x Sales

Lead nurturing best practices are often overlooked.

Lead nurturing is the act of guiding a lead to becoming your customer. To nurture a lead is to build rapport with them and show them that you are in fact a company that they can trust and expect a gain when they become your customer. Lead nurturing is an integral part of inbound marketing.

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Topics: Inbound Marketing, Metrics, ecommerce, Buyer Persona, Digital Marketing, Best Practices, Email marketing, CRM, Hubspot

Content mapping for different buyer personas

By Novelle Tham on 04 October 2018

How to write contents effectively (1)

 

Before you start generating out content to your buyer personas, you need to understand the Buyer’s Journey and match your contents to each stage of the journey.

If you are not mapping your content to each of your buyer personas, you are missing a critical element in successfully understanding, organizing, and presenting your marketing content to your buyer personas.

Content mapping is a process of planning and organizing a library of marketing and sales content according to each of your buyer’s personas and the stages that they are in in the Buyer’s Journey. 

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Topics: Inbound Marketing, Buyer Persona

4 Steps to Organizing Content like a Content Powerhouse

By EuJin Kok on 19 September 2018

4 Simple Steps to Easy Content Execution

While content creation has its time in the limelight, organizing content is pivotal to any content creation strategy.

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Topics: Inbound Marketing, Best Practices, CRM, Hubspot

What is Customer Relationship Management?

By EuJin Kok on 17 September 2018

 

What is CRM thumbnail

In the marketing industry, customer relationship management (CRM) refers to the software used to manage interactions with customers in the past, present, or future.

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Topics: Inbound Marketing, Buyer Persona, CRM

The Inbound Flywheel - A Perpetual Customer Delight

By EuJin Kok on 07 September 2018

Inbound Flywheel

Here comes the Inbound Flywheel, taking over the reigns from the long-standing marketing funnel. Why is this so important? Read till the end to find out.

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Topics: Inbound Marketing, Digital Marketing

Never Fail Again with these 8 Powerful SEO content writing Secrets

By EuJin Kok on 04 September 2018

8 Future Proof Powerful SEO Secrets thumbnail

Ever wondered how to execute SEO content writing that ranks high on Google every time? This article offers a framework to rank written content high on Google every time.

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Topics: Inbound Marketing, SEO, Digital Marketing

What is SEO? A Comprehensive Answer

By EuJin Kok on 30 August 2018

What is SEO thumbnail

SEO stands for Search Engine Optimization. It is the steps taken to get found organically on a search engine. Ideally, you want to rank on the first result of the first page of the search engine.

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Topics: Inbound Marketing, SEO, Digital Marketing

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