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Content mapping for different buyer personas

By Novelle Tham on 04 October 2018

How to write contents effectively


Before you start generating out content to your buyer personas, you need to understand the Buyer’s Journey and match your contents to each stage of the journey.

If you are not mapping your content to each of your buyer personas, you are missing a critical element in successfully understanding, organizing, and presenting your marketing content to your buyer personas.

Content mapping is a process of planning and organizing a library of marketing and sales content according to each of your buyer’s personas and the stages that they are in in the Buyer’s Journey. 

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Topics: Inbound Marketing, Buyer Persona

4 Steps to Organizing Content like a Content Powerhouse

By EuJin Kok on 19 September 2018

4 Simple Steps to Easy Content Execution

While content creation has its time in the limelight, organizing content is pivotal to any content creation strategy.

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Topics: Inbound Marketing, Best Practices, CRM, HubSpot

The Inbound Flywheel - A Perpetual Customer Delight

By EuJin Kok on 07 September 2018

Inbound Flywheel

Here comes the Inbound Flywheel, taking over the reigns from the long-standing marketing funnel. Why is this so important? Read till the end to find out.

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Topics: Inbound Marketing, Digital Marketing

Never Fail Again With These 8 Powerful SEO Content Writing Secrets

By Indraa Arasu on 04 September 2018

8 Future Proof Powerful SEO Secrets thumbnail

Ever wondered how to execute SEO content writing that ranks high on Google every time? This article offers a framework to rank written content high on Google every time.

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Topics: Inbound Marketing, SEO, Digital Marketing

What is SEO? A Comprehensive Answer

By EuJin Kok on 30 August 2018

What is SEO thumbnail

SEO stands for Search Engine Optimization. It is the steps taken to get found organically on a search engine. Ideally, you want to rank on the first result of the first page of the search engine.

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Topics: Inbound Marketing, SEO, Digital Marketing

State of Inbound 2018 report

By Novelle Tham on 24 August 2018

Launchpad State of Inbound 2018 

HubSpot Research has released the State of Inbound 2018 report, a comprehensive project on inbound marketing where data were collected from 6,200 marketers & salespeople in 99 countries, asking them about what’s working and what’s not.

This piece of report analyzes the connection between management and employees, the collaboration between marketing and sales departments, as well as the ways they’re formulating their strategies.

Covering more than 50 pages, here are a few crucial takeaways you need to be familiar with.

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Topics: Inbound Marketing

The 5 basic marketing metrics for eCommerce

By Novelle Tham on 09 July 2018

Ecommerce marketing metrics

Ecommerce marketing metrics are measurements used to determine the growth of your business. Most eCommerce entrepreneurs are obsessed with metrics but the jury is still out on whether they’re tracking the right things. Don’t worry, we’ve highlighted the key metrics for eCommerce that you should be worried about. They include:

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Topics: Inbound Marketing, Metrics, E-Commerce

What is a Buyer Persona?

By Novelle Tham on 16 May 2018

Buyer persona - do you know your customer?

In any form of business, it is undeniable that not everyone will want a certain product or service. Therefore, trying to appeal to everyone is not a realistic approach.

One of the ways to refine your digital marketing efforts is by creating a buyer persona or targeted audience. Inbound marketing is a form of digital marketing that depends heavily on buyer persona to be effective.

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Topics: Inbound Marketing, Buyer Persona

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