Before you start generating out content to your buyer personas, you need to understand the Buyer’s Journey and match your contents to each stage of the journey.

If you are not mapping your content to each of your buyer personas, you are missing a critical element in successfully understanding, organizing, and presenting your marketing content to your buyer personas.

Content mapping is a process of planning and organizing a library of marketing and sales content according to each of your buyer’s personas and the stages that they are in in the Buyer’s Journey. 

While content creation has its time in the limelight, organizing content is pivotal to any content creation strategy.

Here comes the Inbound Flywheel, taking over the reigns from the long-standing marketing funnel. Why is this so important? Read till the end to find out.

Ever wondered how to execute SEO content writing that ranks high on Google every time? This article offers a framework to rank written content high on Google every time.

SEO stands for Search Engine Optimization. It is the steps taken to get found organically on a search engine. Ideally, you want to rank on the first result of the first page of the search engine.

HubSpot Research has released the State of Inbound 2018 report, a comprehensive project on inbound marketing where data were collected from 6,200 marketers & salespeople in 99 countries, asking them about what’s working and what’s not.

This piece of report analyzes the connection between management and employees, the collaboration between marketing and sales departments, as well as the ways they’re formulating their strategies.

Covering more than 50 pages, here are a few crucial takeaways you need to be familiar with.

Ecommerce marketing metrics are measurements used to determine the growth of your business. Most eCommerce entrepreneurs are obsessed with metrics but the jury is still out on whether they’re tracking the right things. Don’t worry, we’ve highlighted the key metrics for eCommerce that you should be worried about. They include:

In any form of business, it is undeniable that not everyone will want a certain product or service. Therefore, trying to appeal to everyone is not a realistic approach.

One of the ways to refine your digital marketing efforts is by creating a buyer persona or targeted audience. Inbound marketing is a form of digital marketing that depends heavily on buyer persona to be effective.