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Relationship between Inbound Methodology and Marketing

By Indraa Arasu on 12 December 2019

 

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Traditionally, one may understand marketing as a process of interesting prospects to buy a product or service offered. Here in Launchpad, we are believers in executing marketing the ‘inbound way’. Inbound marketing has a prime objective of creating a one-to-one relationship with its’ prospects by crafting content that aligns and fits the needs of prospects. Why is this necessary? Personalization is not just a fad but a necessity in ensuring the success of your marketing efforts. 

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Topics: Inbound Marketing, Best Practices, HubSpot

We are HubSpot's 2019 Partner Advisory Council member

By Novelle Tham on 18 February 2019

Launchpad x PAC

 We are excited and honored to announce that we are officially one of the members of HubSpot's 2019 Partner Advisory Council (PAC)!

 

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Topics: HubSpot

5 Lead Nurturing Best Practices

By EuJin Kok on 08 October 2018

Nurture Like Rolex 5x Sales

Lead nurturing best practices are often overlooked.

Lead nurturing is the act of guiding a lead to becoming your customer. To nurture a lead is to build rapport with them and show them that you are in fact a company that they can trust and expect a gain when they become your customer. Lead nurturing is an integral part of inbound marketing.

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Topics: Inbound Marketing, Metrics, E-Commerce, Buyer Persona, Digital Marketing, Best Practices, Email Marketing, CRM, HubSpot

4 Steps to Organizing Content like a Content Powerhouse

By EuJin Kok on 19 September 2018

4 Simple Steps to Easy Content Execution

While content creation has its time in the limelight, organizing content is pivotal to any content creation strategy.

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Topics: Inbound Marketing, Best Practices, CRM, HubSpot

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