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Relationship between Inbound Methodology and Marketing

By Indraa Arasu on 12 December 2019

 

Relationship between Inbound Methodology and Marketing

 

Traditionally, one may understand marketing as a process of interesting prospects to buy a product or service offered. Here in Launchpad, we are believers in executing marketing the ‘inbound way’. Inbound marketing has a prime objective of creating a one-to-one relationship with its’ prospects by crafting content that aligns and fits the needs of prospects. Why is this necessary? Personalization is not just a fad but a necessity in ensuring the success of your marketing efforts. 

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Topics: Inbound Marketing, Best Practices, HubSpot

We are HubSpot's 2019 Partner Advisory Council member

By Novelle Tham on 18 February 2019

Launchpad is one of the members of HubSpot's 2019 Partner Advisory Council (PAC)

 We are excited and honored to announce that we are officially one of the members of HubSpot's 2019 Partner Advisory Council (PAC)!

 

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Topics: HubSpot

5 Lead Nurturing Best Practices

By EuJin Kok on 08 October 2018

Nurture Like Rolex: 5x Sales

Lead nurturing best practices are often overlooked.

Lead nurturing is the act of guiding a lead to becoming your customer. To nurture a lead is to build rapport with them and show them that you are in fact a company that they can trust and expect a gain when they become your customer. Lead nurturing is an integral part of inbound marketing.

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Topics: Inbound Marketing, Metrics, E-Commerce, Buyer Persona, Digital Marketing, Best Practices, Email Marketing, CRM, HubSpot

4 Steps to Organizing Content like a Content Powerhouse

By EuJin Kok on 19 September 2018

4 Simple Steps to Easy Content Execution

While content creation has its time in the limelight, organizing content is pivotal to any content creation strategy.

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Topics: Inbound Marketing, Best Practices, CRM, HubSpot

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