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What is Customer Relationship Management (CRM) & How Does It Work?

By EuJin Kok on 23 December 2020

 

What is CRM? Why use CRM? How does it work?

In the marketing industry, customer relationship management (CRM) refers to the software used to manage interactions with customers in the past, present, or future. Knowing your individual customer's behaviours and psychology is a vital part of inbound marketing, and CRM is the tool every marketer should have.

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Topics: Inbound Marketing, Buyer Persona, CRM

5 Lead Nurturing Best Practices

By EuJin Kok on 08 October 2018

Nurture Like Rolex: 5x Sales

Lead nurturing best practices are often overlooked.

Lead nurturing is the act of guiding a lead to becoming your customer. To nurture a lead is to build rapport with them and show them that you are in fact a company that they can trust and expect a gain when they become your customer. Lead nurturing is an integral part of inbound marketing.

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Topics: Inbound Marketing, Metrics, E-Commerce, Buyer Persona, Digital Marketing, Best Practices, Email Marketing, CRM, HubSpot

Simply the Best Way to Organize your Business Contacts

By EuJin Kok on 01 October 2018

1 Minute Organizing = 1 hour freed

What is the best way to organize business contacts?

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Topics: E-Commerce, CRM

4 Steps to Organizing Content like a Content Powerhouse

By EuJin Kok on 19 September 2018

4 Simple Steps to Easy Content Execution

While content creation has its time in the limelight, organizing content is pivotal to any content creation strategy.

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Topics: Inbound Marketing, Best Practices, CRM, HubSpot

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