In the marketing industry, customer relationship management (CRM) refers to the software used to manage interactions with customers in the past, present, or future. Knowing your individual customer's behaviours and psychology is a vital part of inbound marketing, and CRM is the tool every marketer should have.

Lead nurturing best practices are often overlooked.

Lead nurturing is the act of guiding a lead to becoming your customer. To nurture a lead is to build rapport with them and show them that you are in fact a company that they can trust and expect a gain when they become your customer. Lead nurturing is an integral part of inbound marketing.

What is the best way to organize business contacts?

While content creation has its time in the limelight, organizing content is pivotal to any content creation strategy.