Efforts made in creating informative and creative contents are most valuable when there are engagements and it is through best practices that get you ranked on Google.
When you rank high on Google, it establishes digital authority and a dominant level of reliability, though this is an area that many are struggling with. No Traction = No Awareness. The most common advice is to target high-volume keywords and crafting clickbait titles and descriptions, so you must be looking for alternate solutions that help achieve your goal.
Here are 5 SEO best practices that will help you surely rank on Google and gain fruitful leads.
1. Boost Your Site Speed
Image Source: Semrush
You must feel irritated with slow-loading pages. This may not be obvious to you yet, but the loading speed of your page does affect your ranking. The longer it takes for it to load, you are likely to lose traffic. Low traffic will show Google that it isn’t a preferred choice, so no matter how good your content may be, the performance of your site may be the downfall that stops your business from ranking high.
The result above shows that a page that loads within 0.5 seconds will rake in more visitors in comparison to those that take more than 1 second. With an efficient tool like SEMrush, it will provide an audit report that reveals errors and areas of improvement for a better-performing site - including data on what’s slowing your page’s loading time.
2. Placement of Your Keyword
Keyword stuffing isn’t a healthy practice for any content being produced. Think of it as a form of hard-selling, and nobody likes a distasteful practice. What actually helps is to insert your keyword at the early start of your content, allowing prospects to identify that you are touching on main points that they are looking for, without having to scroll too deep.
Don’t wait till your prospect loses interest in your content before the main keyword finally shows up. Google likes it when your main keyword is found at the top because it satisfies the user’s experience, and that is what will set you up for ranking success.
3. Share Free Information
Generating organic traffic through free information is one great practice to making your business a trustable brand, in those times when visitors are not in a buying mood, and that level of trust will lead to higher engagements. Customer loyalty is not something that can be bought.
Though this SEO practice may not necessarily help with converting your visitors into buyers, the word ‘free’ is a click magnet, especially for information that people would usually have to pay for. When you capture their attention with someone that everyone wants, as you can see in the keyword results below, it automatically drives organic traffic to your site.
4. Produce Long-Form Content
Image Source: Semrush
Getting useful information within a single click is key to higher engagement and visitor loyalty because who wants to visit a site for a gist of something before needing to be directed elsewhere for deeper details? Long-form content is the best way of introducing and nurturing visitors with information that leaves them satisfied and has proven effective results of generating more traffic and backlinks.
As important as SEO may be, Google prioritises the needs of its users, and if you do too, you are on your way to a higher ranking than you are now. Focus on finding a balance between keyword difficulty and search volume of your keywords, and that will help produce well-researched long-form content.
5. Create a Short & Accurate URL
Image Source: Backlinko
A long URL is just intimidating for users so creating one based on your long title might not be the best SEO practice for a high volume of visitors. Leaving out unnecessary descriptive texts helps with producing a URL that isn’t too challenging to say and targets the key points of your content. If you wanna produce a more descriptive SEO text to draw prospects to proceed with clicking on your content, put that in your meta description that falls below your title tag.
The goal is to keep it short and sweet, and that gets people to engage with your content more through Google. Remember that a beautiful precise URL makes a difference with visits, which determines how Google will rank your site.
It is not easy to be highly ranked on Google but knowing where to start through best practices would be of great help in getting there. Let’s get you started on your journey.