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Build Effective Inbound Marketing Strategy With Email Marketing

By Indraa Arasu on 13 January 2020

 

 

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In one of our previous workshops, a participant raised a question if email marketing is relevant in today’s marketing approach.  Another question asked was if attempts of email marketing are destined for failure as many perceive email from service providers or businesses as spam.

 

Before we dive into ways to effective inbound strategy with email marketing, let’s first look into if email marketing strategy is at all fitting for you. This is to clear doubts that you have which are similar to our participants. We truly believe that acknowledging consumer patterns are important. What may work in US or Singapore, may not work locally. This is due to many factors such as internet literacy, internet usage proficiency, and marketing technology adoption rate.

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Topics: Inbound Marketing, Digital Marketing, Email Marketing

What Is Content Marketing And How It Should Be Done

By Indraa Arasu on 13 January 2020

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We hear of content marketing more frequently now than we ever did before. No, it’s not new in the world of marketing but a rise in popularity is clearly observed, especially in the past 10 years. In Malaysia particularly, more and more businesses are paying attention and putting in increased intention into their content marketing efforts.

Do you ask yourself if your business requires content marketing? If energy and resources should be invested to create a content marketing strategy? If so, where do you even start?

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Topics: Inbound Marketing, Digital Marketing, Content Marketing, Beginner

How To Never Run Out Of Ideas - A Content Generation Guide

By Indraa Arasu on 24 December 2019

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Are you hitting a brick wall when it comes to generating new ideas? Well, you’re not alone as running dry is a dilemma for many content creators. Maybe you’re uninspired or maybe you’ve run out of topics to create content from. Whatever the reason may be, fret no more as we’ve compiled this guide on how to never run out of ideas.

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Topics: Inbound Marketing, Digital Marketing, Tips, Content Marketing

Relationship between Inbound Methodology and Marketing

By Indraa Arasu on 12 December 2019

 

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Traditionally, one may understand marketing as a process of interesting prospects to buy a product or service offered. Here in Launchpad, we are believers in executing marketing the ‘inbound way’. Inbound marketing has a prime objective of creating a one-to-one relationship with its’ prospects by crafting content that aligns and fits the needs of prospects. Why is this necessary? Personalization is not just a fad but a necessity in ensuring the success of your marketing efforts. 

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Topics: Inbound Marketing, Best Practices, HubSpot

Is Inbound Marketing a Good Fit For Your Business?

By Novelle Tham on 21 May 2019

Launchpad Marketing - Inbound marketing fit

Inbound marketing is a great methodology to establish your business’ branding, generate qualified leads for your business, and to start a conversation with your audience and customers, among others.

Inbound marketing can be done by creating meaningful blog posts, infographics, and podcasts, establishing a strong social media page, search engine optimization and even by sending warm emails.

Before you embark into this form of marketing however, consider the following questions:

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Topics: Inbound Marketing

5 ways to build a strong brand with inbound marketing

By Novelle Tham on 13 May 2019

Launchpad tools for inbound marketing

Laura Fitton, HubSpot’s Inbound Marketing Evangelist, describes inbound marketing as

the art of marketing to make people actually want to consume your promotional material. It is focused on gradually building a lasting relationship with your target audience or content consumers to nurture towards making a purchase.

The benefits of inbound marketing to business publicity, lead generation and customer retention make it a highly effective marketing strategy. When implemented properly, inbound marketing can raise a business’s status from “little known” to the “go-to resource” in their respective industry. 

If you want to build a strong brand with inbound marketing, you should consider implementing the following tips.

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Topics: Inbound Marketing

[Infographic] Inbound vs Outbound marketing - a comparison

By Novelle Tham on 07 May 2019

Launchpad - inbound vs outbound infographic

 

There are two fundamental marketing techniques that every business adopts in their operation: inbound marketing and outbound marketing.

Inbound marketing involves attracting and engaging new clients through quality content (e.g. blog posts), establishing a social media presence, using SEO to rank up the company website and more.

Outbound marketing on the other hand, is a more traditional form of marketing; methods range from television ads to company calls and cold emails are a part of outbound marketing.

Both of these techniques have its benefits and drawbacks. Read on to find out more:

 

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Topics: Inbound Marketing

We are HubSpot's 2019 Partner Advisory Council member

By Novelle Tham on 18 February 2019

Launchpad x PAC

 We are excited and honored to announce that we are officially one of the members of HubSpot's 2019 Partner Advisory Council (PAC)!

 

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Topics: HubSpot

Digital Marketers: Don't Ignore these Platforms!

By Novelle Tham on 17 October 2018

Don't ignore these platforms

MULTI-CHANNEL LEAD GENERATION

Your website isn’t a silo. Marketers must utilize many other channels in order to maximize their lead generation efforts. In this sense, a channel might be a retail store, a website, a social media platform, an email, or a text message. The objective is to make it easy for buyers to research, evaluate and purchase products in any way that is most appropriate for them. It’s all about having the right marketing mix.

In this last chapter, we will briefly cover a few channels that help businesses generate the most amount of leads.

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Topics: Digital Marketing, Best Practices

5 Tricks to Optimize Forms to Increase Conversion Rates

By Novelle Tham on 10 October 2018

5 tricks to optimize forms

 

OPTIMIZED FORMS

 

Forms are the key to a landing page. Without them, there is no way to “convert” a visitor into a lead. Forms come in handy when it’s time for people to sign-up, subscribe to your site or download an offer.

The following tips will uncover how to build great landing page forms.

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Topics: Digital Marketing, Best Practices

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