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What is Customer Relationship Management?

By EuJin Kok on 17 September 2018


What is CRM thumbnail

In the marketing industry, customer relationship management (CRM) refers to the software used to manage interactions with customers in the past, present, or future.

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Topics: Inbound Marketing, Buyer Persona, CRM

The Inbound Flywheel - A Perpetual Customer Delight

By EuJin Kok on 07 September 2018

Inbound Flywheel

Here comes the Inbound Flywheel, taking over the reigns from the long-standing marketing funnel. Why is this so important? Read till the end to find out.

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Topics: Inbound Marketing, Digital Marketing

Never Fail Again with these 8 Powerful SEO content writing Secrets

By EuJin Kok on 04 September 2018

8 Future Proof Powerful SEO Secrets thumbnail

Ever wondered how to execute SEO content writing that ranks high on Google every time? This article offers a framework to rank written content high on Google every time.

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Topics: Inbound Marketing, SEO, Digital Marketing

What is SEO? A Comprehensive Answer

By EuJin Kok on 30 August 2018

What is SEO thumbnail

SEO stands for Search Engine Optimization. It is the steps taken to get found organically on a search engine. Ideally, you want to rank on the first result of the first page of the search engine.

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Topics: Inbound Marketing, SEO, Digital Marketing

State of Inbound 2018 report

By Novelle Tham on 24 August 2018

Launchpad State of Inbound 2018 

HubSpot Research has released the State of Inbound 2018 report, a comprehensive project on inbound marketing where data were collected from 6,200 marketers & salespeople in 99 countries, asking them about what’s working and what’s not.

This piece of report analyzes the connection between management and employees, the collaboration between marketing and sales departments, as well as the ways they’re formulating their strategies.

Covering more than 50 pages, here are a few crucial takeaways you need to be familiar with.

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Topics: Inbound Marketing

The 5 basic marketing metrics for eCommerce

By Novelle Tham on 09 July 2018


Ecommerce marketing metrics are measurements used to determine the growth of your business. Most eCommerce entrepreneurs are obsessed with metrics but the jury is still out on whether they’re tracking the right things. Don’t worry, we’ve highlighted the key metrics for eCommerce that you should be worried about. They include:

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Topics: Inbound Marketing, Metrics, ecommerce

The 3 Classic Stages of a Buying Process (a.k.a Buyer's Journey)

By Novelle Tham on 14 June 2018

Buyer's journey

As internet users spend more and more time on their smart devices, the more access to information they can get.

A report from Google and CEB's The Digital Evaluation in B2B Marketing showed that 57% of purchase decisions are completed before the customer even engage directly with the supplier. Buyers are looking for more information about your products online.


Therefore, business owners need to enhance their inbound marketing efforts by optimizing each stage of the buyer's journey by optmizing contents.

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4 Reasons Email Marketing is Important

By Novelle Tham on 05 June 2018

email marketing

Research conducted by Statista discovered that there were 3.7 billion email users worldwide in 2017, a number set to grow to 4.3 billion by 2022.

Email marketing is a vibrant and personalised way to reach out to target subscribers and for this and other reasons, it is being used as a digital marketing strategy by many companies today. Email marketing, although wrongly considered as an outbound marketing strategy by many, is a beneficial component of inbound marketing for the following reasons:

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Topics: Email marketing

What is a Buyer Persona?

By Novelle Tham on 16 May 2018

Buyer persona - do you know your customer?

In any form of business, it is undeniable that not everyone will want a certain product or service. Therefore, trying to appeal to everyone is not a realistic approach.

One of the ways to refine your digital marketing efforts is by creating a buyer persona or targeted audience. Inbound marketing is a form of digital marketing that depends heavily on buyer persona to be effective.

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Topics: Inbound Marketing, Buyer Persona

What is Inbound Marketing?

By Novelle Tham on 16 May 2018



In the world of digital marketing, inbound marketing has proven from time to time to be one of the best methods for lead generation and brand positioning for businesses.

Although outbound marketing strategies like buying email lists and ads still work to a certain extent but inbound marketing helps businesses to be more ‘human’ by focusing on customer’s interests.

Inbound is focused on the creation of quality content which is able to attract the right buyer personas towards your company or services. It also focuses on delivering contents where it is needed so that the targeted audience can be attracted to the business. By bringing high quality contents to life, customers would be more open to interact with the business.

The perk of this strategy is that your content stays on your website and it can reach the audience anytime, anywhere.

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Topics: Inbound Marketing, Digital Marketing

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