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7 Calls-to-action (CTA) Strategies that Convert

By Novelle Tham on 26 September 2018

7 CTA strategies that convert

CALLS-TO-ACTION THAT ROCK

Calls-to-action (CTA) are the secret sauce to driving people to your offers. If your CTAs aren’t effective at capturing people’s attention and persuading them to the click, then it makes the offer useless.

CTAs can be used on product pages (non-landing pages), in display ads, email, social media, direct mail and pretty much anywhere you can market your offer.

But not all CTAs are created equal. In a world where every brand is fighting for consumers attention, it’s critical that prospects choose your offer over your competitors. In this guide, we’ll uncover tips to creating CTAs that rock.

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Topics: Digital Marketing, Best Practices

4 Steps to Organizing Content like a Content Powerhouse

By EuJin Kok on 19 September 2018

4 Simple Steps to Easy Content Execution

While content creation has its time in the limelight, organizing content is pivotal to any content creation strategy.

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Topics: Inbound Marketing, Best Practices, CRM, Hubspot

Drive Website Traffic: 7 Tips to Create Irresistible Marketing Offers

By Novelle Tham on 19 September 2018

7 tips to create marketing offers

 

 

“Leads are the metric that, as marketers, we rely on. Because leads mean money.”

KIPP BODNAR, HubSpot

Generating leads - both high in quantity and quality - is an inbound marketer's most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives?

There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning. In this guide, we will expose the top 32 techniques marketers should utilize to increase leads and revenue. These tactics have been tested over the past 7 years and have been used by Hubspot’s 8,000+ customers to generate more than 9.8 million leads last year.

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Topics: Digital Marketing, Best Practices

What is Customer Relationship Management?

By EuJin Kok on 17 September 2018

 

What is CRM thumbnail

In the marketing industry, customer relationship management (CRM) refers to the software used to manage interactions with customers in the past, present, or future.

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Topics: Inbound Marketing, Buyer Persona, CRM

The Inbound Flywheel - A Perpetual Customer Delight

By EuJin Kok on 07 September 2018

Inbound Flywheel

Here comes the Inbound Flywheel, taking over the reigns from the long-standing marketing funnel. Why is this so important? Read till the end to find out.

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Topics: Inbound Marketing, Digital Marketing

Never Fail Again with these 8 Powerful SEO content writing Secrets

By EuJin Kok on 04 September 2018

8 Future Proof Powerful SEO Secrets thumbnail

Ever wondered how to execute SEO content writing that ranks high on Google every time? This article offers a framework to rank written content high on Google every time.

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Topics: Inbound Marketing, SEO, Digital Marketing

What is SEO? A Comprehensive Answer

By EuJin Kok on 30 August 2018

What is SEO thumbnail

SEO stands for Search Engine Optimization. It is the steps taken to get found organically on a search engine. Ideally, you want to rank on the first result of the first page of the search engine.

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Topics: Inbound Marketing, SEO, Digital Marketing

State of Inbound 2018 report

By Novelle Tham on 24 August 2018

Launchpad State of Inbound 2018 

HubSpot Research has released the State of Inbound 2018 report, a comprehensive project on inbound marketing where data were collected from 6,200 marketers & salespeople in 99 countries, asking them about what’s working and what’s not.

This piece of report analyzes the connection between management and employees, the collaboration between marketing and sales departments, as well as the ways they’re formulating their strategies.

Covering more than 50 pages, here are a few crucial takeaways you need to be familiar with.

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Topics: Inbound Marketing

The 5 basic marketing metrics for eCommerce

By Novelle Tham on 09 July 2018

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Ecommerce marketing metrics are measurements used to determine the growth of your business. Most eCommerce entrepreneurs are obsessed with metrics but the jury is still out on whether they’re tracking the right things. Don’t worry, we’ve highlighted the key metrics for eCommerce that you should be worried about. They include:

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Topics: Inbound Marketing, Metrics, ecommerce

The 3 Classic Stages of a Buying Process (a.k.a Buyer's Journey)

By Novelle Tham on 14 June 2018

Buyer's journey

As internet users spend more and more time on their smart devices, the more access to information they can get.

A report from Google and CEB's The Digital Evaluation in B2B Marketing showed that 57% of purchase decisions are completed before the customer even engage directly with the supplier. Buyers are looking for more information about your products online.

 

Therefore, business owners need to enhance their inbound marketing efforts by optimizing each stage of the buyer's journey by optmizing contents.

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