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Indraa Arasu

Thriving copywriter striving to be a digital nomad. Indraa has set out her journey in the inbound world with Launchpad Marketing. She has made it her mission to breakdown the mechanisms of inbound marketing to be easily comprehended.
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Recent Posts

Build Effective Inbound Marketing Strategy With Email Marketing

By Indraa Arasu on 13 January 2020

 

 

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In one of our previous workshops, a participant raised a question if email marketing is relevant in today’s marketing approach.  Another question asked was if attempts of email marketing are destined for failure as many perceive email from service providers or businesses as spam.

 

Before we dive into ways to effective inbound strategy with email marketing, let’s first look into if email marketing strategy is at all fitting for you. This is to clear doubts that you have which are similar to our participants. We truly believe that acknowledging consumer patterns are important. What may work in US or Singapore, may not work locally. This is due to many factors such as internet literacy, internet usage proficiency, and marketing technology adoption rate.

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Topics: Inbound Marketing, Digital Marketing, Email Marketing

What Is Content Marketing And How It Should Be Done

By Indraa Arasu on 13 January 2020

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We hear of content marketing more frequently now than we ever did before. No, it’s not new in the world of marketing but a rise in popularity is clearly observed, especially in the past 10 years. In Malaysia particularly, more and more businesses are paying attention and putting in increased intention into their content marketing efforts.

Do you ask yourself if your business requires content marketing? If energy and resources should be invested to create a content marketing strategy? If so, where do you even start?

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Topics: Inbound Marketing, Digital Marketing, Content Marketing, Beginner

How To Never Run Out Of Ideas - A Content Generation Guide

By Indraa Arasu on 24 December 2019

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Are you hitting a brick wall when it comes to generating new ideas? Well, you’re not alone as running dry is a dilemma for many content creators. Maybe you’re uninspired or maybe you’ve run out of topics to create content from. Whatever the reason may be, fret no more as we’ve compiled this guide on how to never run out of ideas.

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Topics: Inbound Marketing, Digital Marketing, Tips, Content Marketing

Relationship between Inbound Methodology and Marketing

By Indraa Arasu on 12 December 2019

 

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Traditionally, one may understand marketing as a process of interesting prospects to buy a product or service offered. Here in Launchpad, we are believers in executing marketing the ‘inbound way’. Inbound marketing has a prime objective of creating a one-to-one relationship with its’ prospects by crafting content that aligns and fits the needs of prospects. Why is this necessary? Personalization is not just a fad but a necessity in ensuring the success of your marketing efforts. 

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Topics: Inbound Marketing, Best Practices, HubSpot

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