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Novelle Tham

NOVELLE THAM is an Associate Consultant at Launchpad Marketing. She takes an eager and proactive approach to digital and inbound marketing methods, to help clients grow their businesses.

Recent Posts

Is Inbound Marketing a Good Fit For Your Business?

By Novelle Tham on 21 May 2019

Launchpad Marketing - Inbound marketing fit

Inbound marketing is a great methodology to establish your business’ branding, generate qualified leads for your business, and to start a conversation with your audience and customers, among others.

Inbound marketing can be done by creating meaningful blog posts, infographics, and podcasts, establishing a strong social media page, search engine optimization and even by sending warm emails.

Before you embark into this form of marketing however, consider the following questions:

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Topics: Inbound Marketing

5 ways to build a strong brand with inbound marketing

By Novelle Tham on 13 May 2019

Launchpad tools for inbound marketing

Laura Fitton, HubSpot’s Inbound Marketing Evangelist, describes inbound marketing as

the art of marketing to make people actually want to consume your promotional material. It is focused on gradually building a lasting relationship with your target audience or content consumers to nurture towards making a purchase.

The benefits of inbound marketing to business publicity, lead generation and customer retention make it a highly effective marketing strategy. When implemented properly, inbound marketing can raise a business’s status from “little known” to the “go-to resource” in their respective industry. 

If you want to build a strong brand with inbound marketing, you should consider implementing the following tips.

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Topics: Inbound Marketing

[Infographic] Inbound vs Outbound marketing - a comparison

By Novelle Tham on 07 May 2019

Launchpad - inbound vs outbound infographic

 

There are two fundamental marketing techniques that every business adopts in their operation: inbound marketing and outbound marketing.

Inbound marketing involves attracting and engaging new clients through quality content (e.g. blog posts), establishing a social media presence, using SEO to rank up the company website and more.

Outbound marketing on the other hand, is a more traditional form of marketing; methods range from television ads to company calls and cold emails are a part of outbound marketing.

Both of these techniques have its benefits and drawbacks. Read on to find out more:

 

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Topics: Inbound Marketing

We are HubSpot's 2019 Partner Advisory Council member

By Novelle Tham on 18 February 2019

Launchpad x PAC

 We are excited and honored to announce that we are officially one of the members of HubSpot's 2019 Partner Advisory Council (PAC)!

 

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Topics: Hubspot

Digital Marketers: Don't Ignore these Platforms!

By Novelle Tham on 17 October 2018

Don't ignore these platforms

MULTI-CHANNEL LEAD GENERATION

Your website isn’t a silo. Marketers must utilize many other channels in order to maximize their lead generation efforts. In this sense, a channel might be a retail store, a website, a social media platform, an email, or a text message. The objective is to make it easy for buyers to research, evaluate and purchase products in any way that is most appropriate for them. It’s all about having the right marketing mix.

In this last chapter, we will briefly cover a few channels that help businesses generate the most amount of leads.

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Topics: Digital Marketing, Best Practices

5 Tricks to Optimize Forms to Increase Conversion Rates

By Novelle Tham on 10 October 2018

5 tricks to optimize forms

 

OPTIMIZED FORMS

 

Forms are the key to a landing page. Without them, there is no way to “convert” a visitor into a lead. Forms come in handy when it’s time for people to sign-up, subscribe to your site or download an offer.

The following tips will uncover how to build great landing page forms.

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Topics: Digital Marketing, Best Practices

Content mapping for different buyer personas

By Novelle Tham on 04 October 2018

How to write contents effectively (1)

 

Before you start generating out content to your buyer personas, you need to understand the Buyer’s Journey and match your contents to each stage of the journey.

If you are not mapping your content to each of your buyer personas, you are missing a critical element in successfully understanding, organizing, and presenting your marketing content to your buyer personas.

Content mapping is a process of planning and organizing a library of marketing and sales content according to each of your buyer’s personas and the stages that they are in in the Buyer’s Journey. 

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Topics: Inbound Marketing, Buyer Persona

7 Steps You Need to Implement to Increase Conversion on Landing Pages

By Novelle Tham on 03 October 2018

7 steps to increase conversion

LANDING PAGES THAT CONVERT

Landing pages are one of the most important elements of lead generation. In fact, according to MarketingSherpa’s research, landing pages are effective for 94% of B2B and B2C companies. The use of landing pages enables marketers to direct website visitors to targeted pages and capture leads at a much higher rate.

What’s great about landing pages is that they direct your visitors to one particular offer without the distractions of everything else on your website. Visitors are on a landing page for one and only purpose: to complete the lead capture form.

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Topics: Digital Marketing, Best Practices

7 Calls-to-action (CTA) Strategies that Convert

By Novelle Tham on 26 September 2018

7 CTA strategies that convert

CALLS-TO-ACTION THAT ROCK

Calls-to-action (CTA) are the secret sauce to driving people to your offers. If your CTAs aren’t effective at capturing people’s attention and persuading them to the click, then it makes the offer useless.

CTAs can be used on product pages (non-landing pages), in display ads, email, social media, direct mail and pretty much anywhere you can market your offer.

But not all CTAs are created equal. In a world where every brand is fighting for consumers attention, it’s critical that prospects choose your offer over your competitors. In this guide, we’ll uncover tips to creating CTAs that rock.

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Topics: Digital Marketing, Best Practices

Drive Website Traffic: 7 Tips to Create Irresistible Marketing Offers

By Novelle Tham on 19 September 2018

7 tips to create marketing offers

 

 

“Leads are the metric that, as marketers, we rely on. Because leads mean money.”

KIPP BODNAR, HubSpot

Generating leads - both high in quantity and quality - is an inbound marketer's most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives?

There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning. In this guide, we will expose the top 32 techniques marketers should utilize to increase leads and revenue. These tactics have been tested over the past 7 years and have been used by Hubspot’s 8,000+ customers to generate more than 9.8 million leads last year.

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Topics: Digital Marketing, Best Practices

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