Every business leverages on two fundamental marketing techniques in their operation: inbound marketing and outbound marketing.
Inbound marketing involves attracting and engaging new clients through quality content (e.g. blog posts), establishing a social media presence, using SEO to rank up the company website and more.
Outbound marketing on the other hand, is a more traditional form of marketing. Methods such as television ads to company calls and cold emails are a part of outbound marketing.
Both of these techniques have its benefits and drawbacks. Let's find out more about the difference between inbound vs outbound marketing: