--- title: Malaysia's Leading Inbound Marketing Digital Consultation Agency | Launchpad Marketing | Novelle Tham description: Novelle Tham is a Consultant at Launchpad Marketing. She takes an eager and proactive approach to digital and inbound marketing methods, to help clients grow their businesses. --- [![logo](https://blog.launchpadmy.co/hubfs/Launchpad%20logo/websitelogo_03.png) ![logo](https://blog.launchpadmy.co/hubfs/May2018/Images/LP03.png)](https://www.launchpadmy.co/) - - - - [Home](https://www.launchpadmy.co) - [Our Inbound Methodology](https://launchpadmy.co/what-is-inbound-marketing/) - [Services](https://www.launchpadmy.co/service/) - [About Launchpad](https://launchpadmy.co/about-us/) - [Resources](https://www.launchpadmy.co/resources/) Launchpad Blog [• Buyer Persona](https://blog.launchpadmy.co/tag/buyer-persona) [• CRM](https://blog.launchpadmy.co/tag/crm) [• Content Marketing](https://blog.launchpadmy.co/tag/content-marketing) [• Digital Marketing](https://blog.launchpadmy.co/tag/digital-marketing) [• e-Commerce](https://blog.launchpadmy.co/tag/e-commerce) [• Email Marketing](https://blog.launchpadmy.co/tag/email-marketing) [• HubSpot](https://blog.launchpadmy.co/tag/hubspot) [• Inbound Marketing](https://blog.launchpadmy.co/tag/inbound-marketing) [• Lead Generation](https://blog.launchpadmy.co/tag/lead-generation) [• SEO](https://blog.launchpadmy.co/tag/seo) [• Sales Enablement](https://blog.launchpadmy.co/tag/sales-enablement) [• Social Media](https://blog.launchpadmy.co/tag/social-media) [• Company News](https://blog.launchpadmy.co/tag/company-news) # Blog Posts - [![](https://blog.launchpadmy.co/hubfs/Blog%20posts/Inbound%20vs%20outbound%20marketing/Launchpad%20-%20inbound%20vs%20outbound%20infographic.jpg)](https://blog.launchpadmy.co/infographic-inbound-vs-outbound-marketing) ## [Inbound vs Outbound marketing - A Comparison \[Infographic\]](https://blog.launchpadmy.co/infographic-inbound-vs-outbound-marketing) What is difference between inbound vs outbound marketing? Here are 13 points on the difference between inbound marketing and outbound marketing. [Read More](https://blog.launchpadmy.co/infographic-inbound-vs-outbound-marketing) - ## [Is Inbound Marketing for Me?](https://blog.launchpadmy.co/inbound-marketing-a-good-fit-for-your-business) Is inbound marketing for me? Inbound marketing helps you generate qualified leads for your business. Before you get started, consider these 5 questions. [Read More](https://blog.launchpadmy.co/inbound-marketing-a-good-fit-for-your-business) - [![](https://blog.launchpadmy.co/hubfs/5%20ways%20to%20build%20a%20strong%20brand%20with%20inbound%20marketing.jpg)](https://blog.launchpadmy.co/5-ways-to-build-a-strong-brand-with-inbound-marketing) ## [5 ways to build a strong brand with inbound marketing](https://blog.launchpadmy.co/5-ways-to-build-a-strong-brand-with-inbound-marketing) If you want to build a strong brand with inbound marketing, you should consider implementing these five tips. [Read More](https://blog.launchpadmy.co/5-ways-to-build-a-strong-brand-with-inbound-marketing) - [![](https://blog.launchpadmy.co/hubfs/We%20are%20HubSpots%202019%20Partner%20Advisory%20Council%20member.jpg)](https://blog.launchpadmy.co/launchpad-hubspot-2019-pac-member) ## [We are HubSpot's 2019 Partner Advisory Council member](https://blog.launchpadmy.co/launchpad-hubspot-2019-pac-member) We're officially a member of HubSpot's 2019 Partner Advisory Council! We share fresh perspectives from SEA with Hubspot and act as a sounding board. [Read More](https://blog.launchpadmy.co/launchpad-hubspot-2019-pac-member) - [![](https://blog.launchpadmy.co/hubfs/Blog%20posts/32%20Lead%20Gen%20Best%20Practices/Don't%20ignore%20these%20platforms.png)](https://blog.launchpadmy.co/multi-channel) ## [Digital Marketers: Don't Ignore these Platforms!](https://blog.launchpadmy.co/multi-channel) Multi-channel marketing maximizes your lead generation efforts by showing up where your buyer is, so which platforms should you be using? [Read More](https://blog.launchpadmy.co/multi-channel) - [![](https://blog.launchpadmy.co/hubfs/Blog%20posts/32%20Lead%20Gen%20Best%20Practices/5%20tricks%20to%20optimize%20forms.png)](https://blog.launchpadmy.co/how-to-optimize-forms) ## [5 Tricks to Optimize Forms to Increase Conversion Rates](https://blog.launchpadmy.co/how-to-optimize-forms) 5 tricks to optimize your forms and increase conversion rates from landing pages. Turn your visitors into leads effectively with these tips. [Read More](https://blog.launchpadmy.co/how-to-optimize-forms) - [![](https://blog.launchpadmy.co/hubfs/Blog%20posts/Content%20mapping%20for%20different%20buyer%20personas/How%20to%20write%20contents%20effectively%20(1).png)](https://blog.launchpadmy.co/content-mapping-for-different-buyer-personas) ## [Content mapping for different buyer personas](https://blog.launchpadmy.co/content-mapping-for-different-buyer-personas) Content mapping is the process that plans and organizes your content library, aligned with each buyer persona and their stage in the Buyer's Journey. [Read More](https://blog.launchpadmy.co/content-mapping-for-different-buyer-personas) - [![](https://blog.launchpadmy.co/hubfs/Blog%20posts/32%20Lead%20Gen%20Best%20Practices/7%20steps%20to%20increase%20conversion.png)](https://blog.launchpadmy.co/landing-pages-that-convert) ## [7 Steps You Need to Implement to Increase Conversion on Landing Pages](https://blog.launchpadmy.co/landing-pages-that-convert) Landing pages are an important lead generation element, implement these tips to increase your conversion rates. [Read More](https://blog.launchpadmy.co/landing-pages-that-convert) - [![](https://blog.launchpadmy.co/hubfs/Blog%20posts/30%20Greatest%20Lead%20Gen%20tips/7%20CTA%20strategies%20that%20convert.png)](https://blog.launchpadmy.co/calls-to-action) ## [7 Calls-to-action (CTA) Strategies that Convert](https://blog.launchpadmy.co/calls-to-action) The 7 CTA best practices you need to persuade visitors they need your offer, be it on your website, landing page, ads, email or social media. [Read More](https://blog.launchpadmy.co/calls-to-action) - [![](https://blog.launchpadmy.co/hubfs/7%20tips%20to%20create%20marketing%20offers.png)](https://blog.launchpadmy.co/creating-irresistible-offers) ## [Drive Website Traffic: 7 Tips to Create Irresistible Marketing Offers](https://blog.launchpadmy.co/creating-irresistible-offers) 7 tips on how to craft the most irresistible offers to drive more leads to your business. Convince your ideal customer to click and become a lead. [Read More](https://blog.launchpadmy.co/creating-irresistible-offers) [All posts](https://blog.launchpadmy.co/all) [Next](https://blog.launchpadmy.co/author/novelle-tham/page/2) ### Join our community of smart marketers and receive insights and secret hacks right to your inbox ### Recent Posts ![HubSpot Platinum Solutions Partner](https://www.launchpadmy.co/wp-content/uploads/2021/02/platinum-badge-color.png) Launchpad Marketing Sdn Bhd 2-31, The Park Signature Shops, Jalan Jalil Utama 2, Bandar Bukit Jalil, 57000 Kuala Lumpur, Malaysia sales@launchpadmy.co +6016-331 2213 #### What Is Inbound Marketing? - [What is Inbound Marketing?](https://launchpadmy.co/what-is-inbound-marketing/) - [What is Inbound Sales?](https://www.launchpadmy.co/what-is-inbound-sales/) - [Why Hubspot](https://launchpadmy.co/why-hubspot/) #### Our Services - [SEO](https://www.launchpadmy.co/service/seo/) - [Content Marketing](https://www.launchpadmy.co/service/content-marketing/) - [Paid Per Click Advertising](https://www.launchpadmy.co/service/ppc-advertising/) - [Facebook Advertising](https://www.launchpadmy.co/service/ppc-advertising/facebook-advertising/) #### The Company - [About Us](https://www.launchpadmy.co/about-us/) - [Our Process](https://www.launchpadmy.co/our-process/) - [Why Choose an Agency?](https://www.launchpadmy.co/outsource-or-hire-inhouse/) - [Referral Partner Program](https://www.launchpadmy.co/partner-referral/) - [Join us as Freelancer](https://www.launchpadmy.co/freelancer/) - [Contact Us](https://www.launchpadmy.co/contact-us/) #### Legal and Documentation - [Resources](https://www.launchpadmy.co/resources/) - [Privacy Policy](https://launchpadmy.co/privacy/) - [Terms of Service](https://launchpadmy.co/terms-of-service/) - - - © 2017 Launchpad Marketing Sdn Bhd. 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