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EuJin Kok

EuJin Kok is the Digital Strategist at Launchpad Marketing. Before becoming a Rocketeer, he graduated Portland State University with two degrees, ran his own drop-shipping business, and was the Senior Marketing Executive for an online auto parts marketplace. His policy is to, "Always provide value first."
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Recent Posts

5 Lead Nurturing Best Practices

By EuJin Kok on 08 October 2018

Nurture Like Rolex 5x Sales

Lead nurturing best practices are often overlooked.

Lead nurturing is the act of guiding a lead to becoming your customer. To nurture a lead is to build rapport with them and show them that you are in fact a company that they can trust and expect a gain when they become your customer. Lead nurturing is an integral part of inbound marketing.

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Topics: Inbound Marketing, Metrics, ecommerce, Buyer Persona, Digital Marketing, Best Practices, Email marketing, CRM, Hubspot

Simply the Best Way to Organize your Business Contacts

By EuJin Kok on 01 October 2018

1 Minute Organizing = 1 hour freed

What is the best way to organize business contacts?

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Topics: ecommerce, CRM

4 Steps to Organizing Content like a Content Powerhouse

By EuJin Kok on 19 September 2018

4 Simple Steps to Easy Content Execution

While content creation has its time in the limelight, organizing content is pivotal to any content creation strategy.

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Topics: Inbound Marketing, Best Practices, CRM, Hubspot

What is Customer Relationship Management?

By EuJin Kok on 17 September 2018

 

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In the marketing industry, customer relationship management (CRM) refers to the software used to manage interactions with customers in the past, present, or future.

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Topics: Inbound Marketing, Buyer Persona, CRM

The Inbound Flywheel - A Perpetual Customer Delight

By EuJin Kok on 07 September 2018

Inbound Flywheel

Here comes the Inbound Flywheel, taking over the reigns from the long-standing marketing funnel. Why is this so important? Read till the end to find out.

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Topics: Inbound Marketing, Digital Marketing

Never Fail Again With These 8 Powerful SEO Content Writing Secrets

By EuJin Kok on 04 September 2018

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Ever wondered how to execute SEO content writing that ranks high on Google every time? This article offers a framework to rank written content high on Google every time.

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Topics: Inbound Marketing, SEO, Digital Marketing

What is SEO? A Comprehensive Answer

By EuJin Kok on 30 August 2018

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SEO stands for Search Engine Optimization. It is the steps taken to get found organically on a search engine. Ideally, you want to rank on the first result of the first page of the search engine.

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Topics: Inbound Marketing, SEO, Digital Marketing

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