We hear of content marketing more frequently now than we ever did before. No, it’s not new in the world of marketing but a rise in popularity is clearly observed, especially in the past 10 years. In Malaysia particularly, more and more businesses are paying attention and putting in increased intention into their content marketing efforts.
Do you ask yourself if your business requires content marketing? If energy and resources should be invested to create a content marketing strategy? If so, where do you even start?