Social media has become a part of our life, as well as for many businesses. It has become a crucial marketing method to raise awareness, engage the audience, and more. But how do you stay on top of all your social media efforts? Managing it requires a certain set of skills.
When you manage your social media well, you can easily engage and interact with audiences on various social media platforms. After all, almost 45% of users are using social media to research products in 2020.
Here, we share with you 6 social media management tips for you to organise better:
1. Create a Social Media Calendar
A social media calendar is a specialised and focused piece of document that lets you stay on track while planning for social media. You can customise your calendar for each social media platform rather than repeating each one (e.g. Facebook and Instagram) with the same copywriting. A social media calendar also allows you to reduce mistakes, such as duplicate posts that can happen during a hectic time.
2. Utilise Scheduling Tools
Scheduling tools will help you to stay organised and on-time, especially if you use one that can automate publishing once you’ve set time, date and content. One of the scheduling tools that you can use is the social media package under HubSpot. It integrates all of your marketing with CRM and helps you to monitor all interactions or conversations with your audiences!
3. Get Data Through Social Media Analytics
Analysing and understanding your social performance is made easier when you use social media analytics. Analytics refer to data gathered from your social media about visitors, views, clicks, engagements and other vital information you need to know.
The data that you gained from social media analytics will help you to know what content works best or which social media platforms give the most traffic, and more. It also gives you insights to maximise the effectiveness of your social media.
4. Repurpose Existing or Evergreen Content
Evergreen content refers to content that remains relevant throughout time and is not influenced by other factors such as trends. They’re usually basic topics about your products or business like how-to’s, brand story, or content that explains about your offerings. Evergreen content helps you to build a long-run relationship with your audience and brings repeating traffic.
It’ll be a waste to not use evergreen content again on your social media. So, as marketers, plan out ways to repurpose back those evergreens into new formats, styles, or campaigns that can still attract old and new audiences while still keeping it fresh.
5. Try Out Chatbots for Better Customer Experience
It can be time-consuming when you need to respond to every message on social media DMs. So what is a way to cut down time and automate the task of responding to customers in real-time? Enter, Chatbots.
Chatbots are capable of handling a wide range of questions, like FAQs but animated and more personalised. It also improves customer experience (CX) better in that your customers feel like they’re talking to a real person. Chatbots can even save contact details, suggest related products and save more time and effort for both customer and social media sellers.
6. Collaborate with Other People for Better Results!
As social media marketers, you know the importance of working together with influencers, brands, campaigners and other parties for better campaign results. A good social media collaboration can bring wider brand outreach, make your business more relatable and unique, and bring out hype in a medium where trends are quick to catch on.
Plan out your collaboration goals first, take your time looking at prospects to work with, learn and have fun along the way!
Social media management can be daunting sometimes, with so many tasks, new trends and styles and different types of campaign to think about. Hopefully these tips will help you plan and organise better. Using tools such as HubSpot can greatly help making a lot of social media management easier. Ultimately, we should strive to create a social media presence that speaks to the audience!